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Start of contract performance with Philip Morris in Kazakhstan


ALIDI group of companies is expanding the geography of its presence in Kazakhstan - the company has launched a large-scale project with Philip Morris, the largest manufacturer of IQOS tobacco heating systems and HEETS tobacco sticks. The partner chose ALIDI as a provider responsible for opening of branded retail sales outlets across the country.

Thanks to the successful cooperation on the territory of the Russian Federation ALIDI was able to win the tender announced by Philip Morris. A year ago, the largest manufacturer of tobacco heating systems IOQS and HEETS tobacco sticks signed a contract covering services on the territory of the Russian Federation with dedicated company’s division «ALIDI Promotion» and appointed this division as a new Philip Morris provider responsible for retail and branded sales outlets opening (retail merchandising units in popular shopping and entertainment centers in large cities).

Until now, ALIDI has worked with Philip Morris only in Russia. Now the company represents the Partner's products in 16 largest cities of Kazakhstan (38 outlets). By the end of August, ALIDI plans to increase the number of cities of presence to 20, doubling the number of sales retail outlets.

«For ALIDI in Kazakhstan, this is a completely new type of business», says Peter Tsuber, Executive Director of Macroregion. «In order to perform this contract we hired a new team with unique experience, which was quickly integrated into the company's processes. The current experience we have with cooperation in Russia played an important role in the successful start. I would like to express my gratitude to Philip Morris for their trust and to my colleagues for their unconditional support at the stage of preparation and launch of the project.»

ALIDI is solely responsible for the project performance on the territory of the republic:

  • carries out the opening of retail sales outlets and provides services for adult consumers in accordance with the standards of the Partner,
  • organizes uninterrupted supply of assortment to retail sales outlets,
  • carries out a comprehensive sale of IQOS devices, tobacco sticks and accessories,
  • provides consultations for adult consumers, exchange, test - drive, device diagnostics.

In the regions, more than 100 consultants work in retail sales outlets using the most advanced cash register equipment - online cash registers. IQOS smokeless devices and accessories are offered for sale.

Considering the pace of the start and development of the project, ALIDI plans this year to continue expanding its presence in Kazakhstan both in the number of cities and in the number of points, providing the best service in the country for adult consumers.

Launch team in the macroregion «ALIDI Kazakhstan»


ALIDI is a leading service provider in a field of warehouse logistics and products distribution of Russian and international brands. The company was founded in 1992. During 2020 reporting period the company achieved operating income of 82 billion rubles. The geography of its business covers 61 regions of Russia with rep offices in Belarus and Kazakhstan. Major partners are P&G, Nestlé, Nestle Purina, Mars.. See more details on www.alidi.ru

About Philip Morris International

In Russia Philip Morris International is presented by 2 affiliates: Philip Morris Izhora in the Leningrad region и «Philip Morris Kuban in Krasnodar and Philip Morris Sales and Marketing with branch offices in approx. 100 cities of the country. In 2019 Philip Morris International brands gained 30,1 % of market share. For today cumulative investment of Philip Morris International on the territory of the Russian Federation is more than $2 bln.

See more details on www.pmi.com