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Hearty help


On the 1st of August, 2006 Procter&Gamble Company started to realize a charitable action “Hearty help!” During the programme (in August and September) a part of money got from selling of Procter&Gamble washing powders and cleaners of the brands “Ariel”, “Tide”, “Myth”, “Tix”, “Lenor”, “Ace”, “Fairy”, “Comet”, “Mr. Proper” will be sent to finance performing operations on children with heart disease. During two months each rouble got from every sold item of the brands-participants will be passed to the programme fund. The collected money will help to perform several dozens of operations on children with heart diseases in all regions of Russia. Nowadays Procter&Gamble Company announced a “programme minimum” – to finance 30 operations. ALIDI’s P&G Department is taking an active part in realization of the programme in order to make its contribution on increasing of the quantity of such operations.