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The winners of the Brand of the Year Award in Belarus have been announced: P&G brands are the best


Every January in Belarus a competition jury selects Best-in-class brands. According to the results of the consumer loyalty survey P&G products, distributed by ALIDI as an authorized distributor, took the leading positions in seven nominations at once in the category "Consumer goods".

Like a year ago, gold medals and the honorary status Brand of the Year were awarded to:

  • "Baby Care (diapers)" - Pampers
  • "Machine (cassette) for shaving" - Gillette
  • "Washing powder" - Tide
  • "Dandruff shampoos" - Head & Shoulders
  • "Feminine hygiene" - Always
  • "Cleaning products and agents" - Fairy
  • "Rinse aid (conditioner) for linen" - Lenor.

The bronze medal was awarded to the Old Spice brand.

The honorary title "Brand of the Year" underlines customers commitment and trust. Consumers opinion always comes first for us.