The winners of the Brand of the Year Award in Belarus have been announced: P&G brands are the best

Every January in Belarus a competition jury selects Best-in-class brands. According to the results of the consumer loyalty survey P&G products, distributed by ALIDI as an authorized distributor, took the leading positions in seven nominations at once in the category "Consumer goods".

Like a year ago, gold medals and the honorary status Brand of the Year were awarded to:

• "Baby Care (diapers)" - Pampers
• "Machine (cassette) for shaving" - Gillette
• "Washing powder" - Tide
• "Dandruff shampoos" - Head & Shoulders
• "Feminine hygiene" - Always
• "Cleaning products and agents" - Fairy
• "Rinse aid (conditioner) for linen" - Lenor.

The bronze medal was awarded to the Old Spice brand.

The honorary title "Brand of the Year" underlines customers commitment and trust. Consumers opinion always comes first for us.