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ALIDI has become distributor of Mars products in Belarus from August 12th


ALIDI is present in the region from 2012. Now ALIDI is a sole distributor of P&G, Wrigley, Nestle, Nestle Purina, Chipita, Coty, Duracell, Fater, Upeco and Bagi products in Belarus.

Mars took a decision to merge Wrigley and Mars businesses. As a result of tender for product distribution in categories «chocolate», «animal feedstuff» and «chewing gums» ALIDI has become distributor of joined Mars company within the territory of Minsk, Vitebsk, Grodno and Brest regions.

It took approximately 2 months for ALIDI to prepare for project implementation. During this period following results were achieved: prepared a warehouse, hired and trained 121 employees. Approximately 5000 sales points will be covered by the company.

«I would like to thank our partners for confidence and ALIDI start-up team for well-coordinated work and involvement! – said Petr Tsuber, Director of ALIDI in Belarus and Kazakhstan. It’s an important project for ALIDI-West. Within new contract we should carry out proper start-up and fulfil distribution plans».