P&G delegation visited Belarusian ALIDI office

Among delegates were:
- Mohamed Samir, President India, Middle East, Africa
- Mohamed Faheem, Country Manager Global Development Markets Europe & India, Middle East, Africa
- Ali Pervez, Distributor Operations and HFS Channel Leader Europe
- Natalia Denisova, CBD Director DO Eastern Europe and Central Asia
- Dmitry Zakharov, Associate Director Center-West Division
- Dmitry Nikitin, District Manager Belarus
The main objective of the meeting was discussion of the prospects for the partnership development and assessment of ongoing ALIDI performance.
P&G representatives visited regional retail outlets and ALIDI logistic center in Minsk where warehouse operations were demonstrated for them. P&G leaders highly appreciated the organization of business processes and ALIDI activity management as a whole.
ALIDI Belarus traditionally receives high marks for its work from P&G management. Thus, by the end of 2013 and 2014 financial years ALIDI won the contest «Distributor of the year». Annually P&G products receive the title of «Brand of the year» in Belarus. ALIDI obtained such impressive results despite the lack of P&G representative office in Belarus. From 2012 P&G direction in ALIDI Belarus works like full scale distributor. ALIDI Belarus is independently responsible for all business processes in the region from staff training, negotiations with customers to trade-marketing and promotional events organization, coordination the delivery of goods to customers.