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Bonduelle Selects ALIDI Promotion as Provider of Choice



August, 23 2008, Moscow – In August ALIDI Promotion was selected by Bonduelle company as а provider of promotion services to realize a telemarketing project in 10 cities of Russian Federation.

This project is a set of motivation programs intended for employees responsible for stock supply in outlets. The project will be carried out from September till November 2008. The startup is scheduled on September, 15 2008.

In every city there are 30-50 outlets to launch motivation program. The project will be realized as an audit – a trade-program with mark assessments. The organizers will assess employees work according to the following criteria: sales dynamics in the outlet, stock availability, merchandising of goods and presence of POS in the outlet. The auditors will visit each outlet once a week during two months. The employees responsible for stock supply in the outlet will be awarded a prize according to the rating they got after the audit.

“The fact that we were selected by Bonduelle to implement this project is very important for us, as well as other projects we do for well-known brands. We are enlarging our portfolio, - comments Galina Merenkova, General Director at ALIDI Promotion. – We are proud to be selected as a provider of choice for realization of this project. It is necessary to mention that our agency competed with well-known Moscow companies, succeeded and became the provider of choice. We submitted to Bonduelle another project and we hope we will be trusted again. ” 

About ALIDI Promotion:
ALIDI Promotion offers the full range of promotional services in Russia. The agency team consist of experts in the field of promotion and event-marketing. More than 4000 highly qualified promoters, consultants and supervisors works for ALIDI Promotion. The long list of ALIDI Promotion customers includes: Procter&Gamble, Nestle, Coca-Cola, Rotor House, TNK-BP, BeeLine, Tele2, TeliaSonera, New Point Marketing, TVIN BTL, store chain Azbuka Vkusa and more.