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ALIDI is P&G distributor of the year


ALIDI won the contest «The Distributor of the Year» by Procter&Gamble based on the results of 2015/2016 
received the highest scores. ALIDI Belarus took the 1st place in the contest, ALIDI Russia – the 2nd place. IMG_3318.jpg
ALIDI is traditionally among top 3 finalists of the contest «The Distributor of the Year». 
ALIDI Belarus wins 
this contest for the third year in a row. 
The contest «The Distributor of the Year» is held on an annual basis. 
Companies-distributors of P&G goods 
take part in it. Within a framework of the contest P&G experts evaluate the distributors’ work including such 
performance indicators as:
- achievement of the objectives of the program «Golden shops»;
- achievement of the objectives in listing and amount of initiatives;
- achievement of the quality indicators in modern and traditional trade;
- implementation of financial and logistic goals set by P&G.
ALIDI and P&G are partners since 1993. Currently ALIDI distributes P&G goods in 18 Russian regions 
and throughout the territory of Belarus. ALIDI is P&G distributor №1 in Western Europe and the company 
is in TOP-5 global distributors. 
«The contest «The Distributor of the Year» is a comprehensive assessment of the distributor’s work during 
the whole year. All major P&G development priorities are among the evaluation criteria. A distributor has 
an opportunity to get into the TOP-3 only when all operational tasks are fulfilled, – says Ivan Sychev, 
Commercial Director, Non-food Distribution, - Solid team of professionals, effective collaboration of 
P&G sales department and related departments of the company help ALIDI to achieve high results. 
I thank each employee who made personal contribution to this victory».