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ALIDI Promotion is a new operator of retail business under IQOS label


ALIDI Group Company continues to extent its customer portfolio. Philip Morris International, the biggest producer of tobacco heating systems IQOS and heated tobacco units HEETS, choose ALIDI Promotion as a new provider for brand retail stores opening on the territory of the Russian Federation.

Under the contract ALIDI Promotion is responsible for:

  • Customer services according to Philip Morris International standards, promotion of the benefits from smoke-free products.
  • Systems selling of IQOS, units and accessories.
  • Additional services to increase customer loyalty: trade-in, exchange or money return in case of system or accessory damage, test-drive, credit, management of loyal customers database.
  • Seamless products delivery from ALIDI warehouse to retail stores
  • Retail stores launch and opening, coordinating stores function according to partner’s standards.

Project was launched in two steps. In June Moscow stores were opened, after one month stores were opened in Tver. In Tver and the Tver Region in addition to retail stores team of sales agents is carried out in-home sales consultation for potential customers.

Despite limitations during COVID-19 pandemic the team completed preparation work in a tight time frame and launched the project as it was scheduled.

ALIDI top management expresses gratitude to all those involved in the project and wishes to succeed in their daily work.


ALIDI is a leading service provider in a field of warehouse logistics and products distribution of Russian and international brands. The company was founded in 1992. Geographical presence extends across 55 regions; the company owns 18 warehouses in Russia, Belarus and Kazakhstan. Company coverage is more than 120 000 sales points. Main partners: P&G, Nestlé, Wrigley and Mars.

For more information please visit www.alidi.ru.

About Philip Morris International

In Russia Philip Morris International is presented by 2 affiliates: Philip Morris Izhora in the Leningrad region и «Philip Morris Kuban in Krasnodar and Philip Morris Sales and Marketing with branch offices in approx. 100 cities of the country. In 2019 Philip Morris International brands gained 30,1 % of market share. For today cumulative investment of Philip Morris International on the territory of the Russian Federation is more than $2 bln.

For more information please visit www.pmi.com