ALIDI has been appointed as the authorized distributor of Mars products in the Bryansk and Smolensk regions

ALIDI has won a tender and has been appointed as the authorized distributor of Mars products in the Bryansk and Smolensk regions. The annual turnover of the distribution activities is expected to be calculated in the millions of rubles.

ALIDI branches in the Bryansk and Smolensk regions have operated since 2018. ALIDI work experience was estimated at Mars as successful for transferring of representative functions. As part of collaborative partnership Mars expects to expand brand presence. ALIDI will face large scope of responsibilities providing sales, logistics and warehousing services:

• Opening of exclusive sales offices of the Partner's products;
• Search for new opportunities to expand brand presence in the region;
• Supply of Mars products to new and existing retail sales outlets.

To implement these tasks ALIDI analyzed the situation, clarified all current issues and developed a detailed action plan.

Dmitriy Zhuravlev, Chief Commercial Officer Food Products: “We would like to present our gratitude to our business partner Mars who has taken this decision to choose us as the authorized distributor in the Smolensk and Bryansk regions. It’s a next step in the evolution of our business partnership. We are deeply convinced that our cooperation will continue, new big projects and joint wins await us! "

At the moment, ALIDI staff responsible for Partner's products distribution in the Bryansk and Smolensk regions includes 2 sales managers, 1 analyst and 15 sales representatives.

About Mars:

Mars is a well-known American manufacturer of shelf-stable food: chocolate bars, fast food, drinks, chewing gum, sauces, pet food and other products. The company is widely represented and known in Russia by such brands as Mars, Snickers, Korkunov, Eclipse, Orbit and others.