ALIDI Group Has Won the Tender on Providing of Consulting Services of Procter & Gamble Goods

ALIDI Group has won the tender on providing consulting services of Procter & Gamble products on the whole territory of Russia

15 companies – the biggest Russian agencies – took part in the tender together with ALIDI. The contest included several parts. During 9 months of the contest a proposal for gathering of consultants’ accountants was formed; complex proposal for project management: various theories, various period of services providing; the level of salaries for the vacancies was monitored.

The “Consulting” project includes several parts: Braun (small appliances); Baby Care (baby hygiene); Beauty (goods for hair care); Olay (goods for skin care); Gilette (goods for shaving). The main aim of the project is increase of P&G sales volume due to attraction of new clients, reorienting on goods of high level price segment.

Nowadays there are 500 employees in the consultants’ department. 5 extra offices were opened in Voronezh, Ekaterinburg, Krasnodar, Krasnoyarsk, Chelyabinsk during the project. Now ALIDI provides consulting services for P&G products in 46 cities in Russia.

“We have been providing services on goods promotion for our partner – Procter & Gamble -  during the last 10 years. Our victory in the tender is very important for us, because it is an confirmation of our competence and meeting the requirements of the partner, - says Tatyana Yaukhman, director of the products promotion department, ALIDI Group. – Our aims for the nearest future are – increase the effectiveness of provided services on consulting programs due to analysis of indexes, address program optimization, focusing on quality of work of every employee”.

About Procter & Gamble: 
P&G represents more than 300 trade marks in more than 160 countries. The main field of its work are: producing goods with high measure of consuming appeal in 5 main categories: cosmetic and perfume goods, household goods, health goods and other. To learn more about P&G, please refer to: http://www.procterandgamble.ru/