Gillette – a New Contract of ALIDI in the North-West Region

Since August 2007 ALIDI has become Gillette distributor in the North-West region. Today the Gillette products are distributed by ALIDI throughout 16 branches of company: in all covered regions excepting the branch in Yaroslavl. According to Oleg Surkov, Director of Gillette Sales Department, “the 3rd wave of P&G business transfer from separate to composite distributors is taking place now”. He adds: “This process is watched by our business rivals and controlled by P&G direction, because it is an important event for our company.” At the moment ALIDI integrates goods distribution of different P&G business sectors, including Gillette, in the Central part of Russia as well as in the North-West.