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ALIDI Opens P&G Store on AliExpress


In October 2016, Procter & Gamble Company announced the results of the tender process for the creation of an online store on AliExpress. ALIDI company was named as a provider of choice and received the exclusive right to open a P&G store, to organize the procedure of electronic data exchange with end users and to deliver goods on the territory of the Russian Federation.

The store started to work on October 18, 2016. It is available at https://ru.aliexpress.com/store/2671035. Currently the store offers more than 80 SKUs of the following brands: Pampers, Oral-B, Gillette. There is an online consulting service for customers.

Since the very beginning, P&G shop has been actively taking part in various promos offered by AliExpress. On November 11, a global day of shopping at AliExpress, over 7,000 orders have been processed. Two other promo campaigns were held on the cyber-week and on the Christmas week.

The company is planning to form a special sales team that will be responsible for the expansion of the P&G product range, represented on the site, and for the sales development on other marketplaces.

About AliExpress: Launched in 2010, AliExpress.com is an online retail service made up of mostly small Chinese businesses offering products to international online buyers. It is the most visited e-commerce website in Russia.

About P&G: P&G is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®.