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P&G brands won No 1 quality brand of the year award in Belarus

20.02.2020

In January within the contest Brand of the Year Award in Belarus P&G brands, distributed by ALIDI, were declared as winners in 7 categories:

  • «Child hygiene (diapers)»: Pampers was declared a champion in this category.
  • «Shaving stick (cassette)»: winner is Gillette.
  • «Laundry powder»: No 1 quality brand is Tide.
  • «Antidandruff shampoo»: champion in its category is Head & Shoulders.
  • «Feminine care»: Always was declared a leader.
  • «Washing and cleaning products»: Fairy leaved no chance for other brands.
  • «Fabric rinse (softener)»: Lenor was declared the most popular brand.

Brand of the Year Award is a premier and the only activity of its kind in the marketing and branding field in Belarus. These awards reflect brands responsibility for consumers in Belarus and further opportunities of marketing activities development in order to meet consumers demand.